— 01 · Our story
The CirQl started before the logo did.
Long before our 2024 launch, the people behind CirQl were already in the work: running campaigns, producing content and building brands for clients across Egypt and the UAE.
Being inside the industry showed us the gap. Strategy sat in one place, creative in another, media buying somewhere else, and brands were paying for the distance between them. So we stopped working around the gap and closed it. In 2024, we launched our own CirQl.
Within the first six months we opened a second office in Egypt. Running two markets side by side taught us fast: different audiences, different budgets, different ways people decide to buy. Every insight from one market now sharpens the work in the other.
That’s the CirQl: idea, launch, data, next idea. It never ends. It just gets bigger.
Before 2024
The work came first
The gap
Too many hand-offs
2024
CirQl launches
First 6 months
Egypt office opens