CirQl Media led the PR and influencer campaign for Proderma Middle East's Summer Truck launch. Instead of relying on paid media alone, we put the launch in the hands of trusted creators, so audiences heard about the Summer Truck from people they already follow, believe, and engage with every day.
Industry
Medical / Dermatology & SkincareServices we provide
CirQl Media led the PR and influencer campaign for Proderma Middle East's Summer Truck launch. Instead of relying on paid media alone, we put the launch in the hands of trusted creators, so audiences heard about the Summer Truck from people they already follow, believe, and engage with every day.
The UAE is one of the most diverse audiences in the world, so we built a lineup to match. We selected 20 high-engagement female influencers across Persian, Spanish, Egyptian, Lebanese, French, and Indian communities. Each one carried the launch into her own audience in her own voice, giving Proderma credible reach across communities that a single campaign message could never cover alone.
Every influencer was selected for engagement quality, not follower count. In the medical and skincare space, trust drives decisions, so we prioritized creators with active, loyal communities who take their recommendations seriously. That choice turned awareness into real visits and bookings.
Content Impact
Each influencer received a unique promo code, which made every booking trackable to its source.
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Reach
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Organic Followers
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Bookings per Influencer
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Total Bookings from Promo Codes
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