Social

Save Our Shoes

A provocative teaser campaign for a luxury shoe and bag cleaning studio, showing luxury bags in the microwave and sneakers in the fridge. It delivered 2M+ reach and 3K+ organic followers in the teaser phase alone.

Industry

Premium Shoe & Bag Cleaning & Restoration

Services we provide

Video Production
Creative Direction
Teaser Campaign Concept
Scriptwriting

Stop the Scroll, Then Stop the Panic

Save Our Shoes is a specialist cleaning and restoration studio for luxury bags and sneakers. To launch it, CirQl Media built a teaser campaign around one deliberately uncomfortable idea: showing people “cleaning” their most precious pieces in the worst ways imaginable. A woman slides her luxury bag into the microwave. A guy stores his sneakers in the fridge. Each scenario was designed to make viewers wince, stop scrolling, and comment “WHY?!” Then the answer arrives: leave it to the people who know how to save them.

The Teasers Alone Delivered

The concept spread on its own merits. Before the main campaign even began, the teaser phase reached 2M+ people, generated 500K+ views and 1M+ total engagements, and brought in 3K+ organic followers. Together those results built a ready, highly engaged audience for Save Our Shoes before launch day.

Teaser impact

0M+

People reached

0K+

Views

0M+

Total engagements

0K+

Organic followers

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Content & SocialE-Commerce

Covery

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