Winks
CirQl Media designed the full packaging range for Winks, a croissant brand built around bold flavors. Each flavor has its own identity: Zaatar, Strawberry, Dates, and Chocolate. Every one has a distinct color story and mood, so customers can recognize their favorite at a glance, while the whole range still reads as one confident brand on the counter.
Every Flavor Gets a Wink
Industry: F&B / Bakery & Croissants
One Brand, Four Personalities
A Box for Every Craving
CirQl Media designed the full packaging range for Winks, a croissant brand built around bold flavors. Each flavor has its own identity: Zaatar, Strawberry, Dates, and Chocolate. Every one has a distinct color story and mood, so customers can recognize their favorite at a glance, while the whole range still reads as one confident brand on the counter.
Pre-Design Phase
It Started on Paper
Every Winks pack began as a hand-drawn sketch. We explored character, layout, and flavor cues on paper first, then refined the strongest directions in Illustrator into clean, scalable vector artwork ready for packaging.
Final Packs
Four Flavors, Four Personalities
Designed to Be Seen, Built to Be Printed
From Concept to Counter
We designed both layers of the packaging: the croissant boxes and the individual croissant wrappers, for every flavor in the range. Each piece was delivered as print-ready production files, so Winks went from concept to shop shelf without delays. The result is packaging that protects the product, photographs well, and turns every order into a branded moment worth sharing.
Production
Wrapped and Ready to Print
Each croissant wrapper was built as a production-ready print file, with flavor-specific artwork, precise layouts, and print specs prepared so every pack comes off the press exactly as designed.
Structural Design
Boxes Built to Carry the Brand
Beyond the wrappers, we designed the full box range, with dielines, panel layouts, and flavor artwork mapped to every fold, so the box looks as good on the counter as it does on a customer’s feed.
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