13x
Return on ad spend
First month of sales
5K
New followers
Teaser campaign, pre-launch
1,000
Waitlist sign-ups
First two months
What the campaigns delivered
Meta Ads results, June to October 2026.
1.04M
People reached
3.73M
Impressions
745K
Videos watched to the end
1.05M
Post engagements
49.4K
Link clicks
14.8K
Landing page views
1,154
Saves
5.5%
Click-through rate on sales ads
Three phases, one audience
Phase 1 · June
Tease
Short-form video built to be watched to the end, served wide, then retargeted to the people who stayed.
- Reach
- 422K
- Videos watched to the end
- 715K
- Followers gained
- 5K
Phase 2 · June to September
Collect
Warm viewers were pushed to a waitlist page with early access and a list-only price as the reason to join.
- Waitlist page views
- 12.4K
- Click-through rate
- 5.8%
- Waitlist sign-ups
- 1,000
Phase 3 · October
Drop
A limited drop opened to the waitlist first, with sales campaigns aimed at the audience the first two phases built.
- Added to cart
- 256
- Orders from ads
- 46
- Return on ad spend
- 13x
The drop funnel
Sales campaign, from first click to order.
Link clicks
959 (100%)
↓ 26% added to cart
Added to cart
246 (25.7%)
↓ 38% started checkout
Checkout started
94 (9.8%)
↓ 49% purchased
Purchased
46 (4.8%)
1 in 4 clicks added to cart. Warm audiences buy.
Why it worked
Attention first, sales second.
We bought watch time and follows before asking anyone to buy, so the sales ads spoke to people who already knew the brand.
The waitlist did the convincing.
Early access and a list-only price gave people a reason to sign up months before launch.
Scarcity was real.
A limited drop with a fixed window gave the waitlist a deadline.
