AI model creation, AI video shoots, social creative, and a Shopify website for an Egyptian activewear brand. The pre-launch drove 1,000 waiting-list sign-ups and a 15x ROAS.
Industry
E-Commerce / Activewear & Fitness ApparelServices we provide
GlowGround entered a market dominated by global activewear giants. Instead of copying them, we built its identity around what they can’t offer: local premium quality and a community that feels personal. The result is a sleek, minimal brand built on endurance and style, made for fitness lovers and anyone living an active lifestyle in Egypt.
We shaped GlowGround’s full visual identity to look clean, confident, and energetic. Minimal design, a sharp aesthetic, and a consistent visual language let the gear speak for itself across every touchpoint, from social feeds to product packaging.
We created a cast of custom AI models designed around GlowGround’s audience: athletic, confident, and relatable to Egypt’s fitness community. Each model was built for consistency, so the same faces carry across every drop, post, and video. That gave the brand a recognizable cast without a single casting call.
We turned the AI footage into fast, high-energy edits made for social: teasers, countdowns, and drop reveals timed to build anticipation before every launch. Each video turned a product release into an event that the community waited for and followed.
We designed GlowGround’s full social presence, including scroll-stopping statics, carousels, and story content. Every piece fits a sleek visual system that reflects endurance and style, and the feed looks less like a store and more like a community people want to belong to.
Content Impact
+0K
Organic Followers
+0
Waiting List Sign-Ups
+0M
Reach
+0M
Views
+0
Pre-Launch Orders
+0x
ROAS
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