Logo Concept
The logo is built around an abstract and fluid reconstruction of the letter G, symbolizing continuous movement, energy, and flexibility, making it highly suitable for a modern sportswear brand identity. The curved lines and balanced composition create a strong sense of motion and control at the same time, giving the impression of dynamic movement that reflects performance, confidence, and discipline. Additionally, the flow and arrangement of the shapes subtly form the silhouette of a person running or in motion, strengthening the connection to sports, activity, and vitality. The design is minimal yet distinctive, making it versatile for apparel, footwear, packaging, and branding applications while maintaining a premium and fashion-forward activewear aesthetic.
Logo Grid
The Grid: It shows the vertical and horizontal lines and circles aligning the elements of the logo. The Form: The logo can be used either with the descriptor or not (if needed).
Logo Exclusion Zone
This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breathe. The exclusion zone is equal to the icon in the logo (marked as × in the diagram).
Logo Colors
The Primary Colors are distributed evenly where the gold grad is dominant. Light grey can be used as a secondary color along with both Black and White.
Brand Fonts
Regular (Aequitas) · Regular (NOW) · Signature (Amsterdam)
Brand Fonts — Arabic
Regular (Madani Arabic) · Bold (GE SS Two)
Logo Patterns
This is the main graphic element, it is allowed to make combinations between all the graphic elements.
Social Guide and Iconography
Logo Placement — Colorways
